6 - Mastering Brand Transformation: Aligning Strategy, Visibility, and Growth

Eli Igra Serfaty

Published on: 15/02/2026

In this episode of Category Leaders, host Eli Sefarty interviews Robert Laplante, Founder and CEO of Workshop Built, about the vital connection between brand transformation and business growth. They discuss Robert’s journey, the importance of aligning brand and business strategy, and the challenges of organizational alignment. The conversation covers simplifying brand concepts, executive visibility, measuring brand ROI, and the emotional aspects of branding. Robert emphasizes that brand and product must work together, and that clear, actionable brand strategies drive lasting success.